Posts Tagged ‘Seriousgardener.co.uk’

Communications and Media

I have been thinking about the change in communications, (does it hurt? well a bit), the papers well certainly the Sundays are less about news and as much about froth, the colour supplements out weigh the paper itself . Weekly free papers we receive have moved considerably away from news content and are substantialy advertising vehicles.

Are we consuming our news nearly entirely away from the print media, both locally and nationally, has the print media given up on objective balanced reporting? Can this also be said for specialist magazines although my local newsagents shelves seem as full of all kinds of different specialist publications as ever, sales seem to be declining. We have discussed here, on the forum, advertising response from gardening magazines and the concensus seems to be pretty much in the don’t bother camp. How do we think, we will in the future, consume our news and follow our interests, will it be on the internet, through networking sites both social and interest based (such as the GardenNetwork), television, will there be a revival in the printed media or will there be something new perhaps blending elements of all three coherently together. I have discussed this with my daughters who  feel that a magazine is a simpler media to navigate than pages on the intenet, I find this also but assumed it may have been an age thing not so apparently, my daughters are in their twenties. 

The greatest advantage I enjoy on the internet is interactivity, I can respond to articles, seek feedback and often get sound useful advice very quickly, this is something that television doesn’t yet in my experience allow or for that matter does the print media. Do those of you who buy gardening magaazines buy less of them, feel that they are less  useful than they once were or have they improved and suit your interests better.

Harkness Roses voucher offer extended on the seriousgardener.co.uk website

We have extended the Free Harkness Roses £5 gift voucher offer.

Would you like a free £5 Harkness roses gift voucher?

If you order an arch, arbour, bower, gazebo, loveseat, obelisk, pergola or tunnel for your garden from us before the 30/4/10 you will recieve a free Harkness Roses gift voucher to help you buy something great to grow up one of our products. If you are gardening in the Uk and grow roses take a look.

Click the link for details Harkness

The Hard Landscaping Show

Just recovering from the Hard Landscaping Show, it’s the first time I have exhibited at a two day trade show at some distance from base, although I have exhibited at local three day garden shows and one day trade shows. With all these shows, it is what proceeds it that takes most time and effort. We had two new products we wanted to launch at the show (an obelisk and loveseat) so I had to get them out of the design studio in the head and into a solid form, adjusted, finished and photographed. We had a few quotes for printing a colour catalogue but decided as we keep adding to the range to buy a large capacity colour printer and do it ourselves, (well myself), not as good as a really top quality professional job but a good servicable result that I can adjust for every print run large or small.

The show was quieter than I hoped  but I had the opportunity to meet some very nice people from the  Landscape Juice Network and The Garden Network together with hopefully, some future customers, so all in all a positive experience. The quality of work from Chris Nagle, Helen Nock and Lisa Beard is impressive. Tim Matcham from the Garden Network stopped by and was kind enough to pick the winner of our prize draw for us.

The new products launched at the show have now been added to our seriousgardener.co.uk website.

When the dust has settled in a month or so we will be able to gauge the success of the show, and I will write again.

Thanks to Claudia De Yong and Steve Callaghan for inviting me to exhibit.

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